SEO for training providers: What you need to know now

Record date: 12 November 2025

SEO is still one of the best ways to get found by people searching for your courses. But the rules are shifting fast with AI-driven search. In this webinar, Andy Hawes (Wiser IT SEO) covers the foundations that matter most and how to adapt so you stay visible even when AI starts doing the summarising.

In this session, you’ll hear Andy talk about:

• Why SEO is worth bothering with for training providers (it’s about being found by the right people, not just more traffic).

• How to build your website with SEO in mind, including using real customer insight to guide what you publish.

• How to create strong course pages and course descriptions that communicate value clearly and are optimised for search.

• How to use blogging strategically: building pillar content and topic “silos” that show expertise, and funnel readers to your course pages.

• How social activity supports SEO, helping your content travel further and earn attention.

• Link building that actually helps: why quality and authority beat “more links” every time.

• What changes with AI search (including AI Overviews) and how training providers should adapt now.

• Why you can’t cherry-pick SEO: the basics work best when the full system works together.

• Bonus: How to think about conversions and tracking, so visibility turns into enquiries and bookings.

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