The 8 Key Ingredients for Successful Course and Training Companies

In FrontCore, we work with different course and training companies from a wide spectrum of industries on an everyday basis. Despite the broad range of training opportunities offered, we often see common traits between the quality offered by successful course and training companies.

The approaches, methods, and processes of these businesses form a concrete recipe for success. What are the key components of the recipe for an exceptionally successful business, you ask?

In this blog post, we highlight 8 ingredients that we often see in successful training companies.

1. They are innovative

Firstly, successful course and training companies are often leaders in their industries. They are not happy to follow the flow – they take calculated risks and test the water by trying out new things. Unlike many in the training industry, these businesses are not afraid of change. They embrace it.

These companies have their finger on the pulse of both their own industry and the training industry, and they are following new trends and contributing to industry discussions. Because they are able to implement a “bigger picture” approach to their business, they are not afraid to fail on the road to success. As a matter of fact, one can learn something new from failure.

2. They do not procrastinate

John F. Kennedy said, “We must treat time as a tool, not as a sofa.” While many yearn for more than the 24 hours we have per day, our only alternative is to be more effective in how we spend the time we have. And that’s exactly what successful training providers have noticed. They do not postpone things and they do not waste worthless hours. They get things done!

When tasks seem to take too long, when the manual processes become too many or when the frustration level becomes too high, they immediately look at their options. They find process improvements, better systems, new tools and ways to automate things. “But that’s the way we’ve always done it” is no excuse to keep the  time wasting processes for these companies.

3. They challenge themselves

A winning training provider is one that never settles. One that loves to be challenged and who always sees the opportunity to develop and become even better. Instead of letting things get stuck in a rut when they seem to work well, they are constantly looking for potential ways to improve.

These providers demand constructive feedback from their customers constantly. The more detailed the better. They use this feedback for continuous improvement. Every single scheduled training is a new opportunity to deliver the training in an even better way than last time.

By taking charge and asking for honest feedback instead of waiting for customers to come up with difficult questions and criticisms, these companies are better prepared and appear more open to improvement.

4. They are unique

A winning provider is one that never settles. One that loves to be challenged and who always sees the opportunity to develop and become even better. Instead of letting things get stuck in a rut when they seem to work well, they are constantly looking for potential ways to improve.

These successful course and training companies demand constructive feedback from their customers constantly. The more detailed the better. They use this feedback for continuous improvement. Every single scheduled training is a new opportunity to deliver the training in an even better way than last time.

By taking charge and asking for honest feedback instead of waiting for customers to come up with difficult questions and criticisms, these companies are better prepared and appear more open to improvement.

Please read our blog post about how you can stand out amongst your competitors here.

5. They communicate

Successful course and training companies are well versed in their own industry language. They know how to adapt communication to customers, prospects, and industry colleagues, and understand that proper communication is a very important ingredient to be considered as experts in their field.

These providers maintain a strong customer dialogue through regular updates of their own website, blog and e-mail marketing. Furthermore, they also market their training on platforms where they reach their potential customer group.

An important characteristic of the course companies that achieve success is that communication not only goes one way. They contribute to discussion in social media, they ask questions and answer questions in their network, comment on blog posts and share their own experiences and insights.

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